I'm Peter. I'm the Founder of See the Stars and a self-described "Venture Socialist." I use the best tools (or maybe the worst) of capitalism to make the world more compassionate. Presently, I lead our consulting practice and seek out the business ideas in which we invest. Learn more about me »
Deciding to fire your agency is a significant decision that should be approached carefully. If you’re going to break up, I recommend doing it in an orderly and careful manner, since the last thing you need (in most cases) is for the agency to stop...
Hello! Over the course of my twenty-five year career, I’ve had the opportunity to work across a broad set of marketing organizations, on both the agency and client side. Throughout this journey, I’ve been fortunate to witness a wide...
How will you ever know if you and your agency are doing good work? It starts with anchoring your partnership with well-defined expectations in the form of goals and objectives. As a reminder, “goals” are a statement of desired intent, like “Our goal...
I’m excited to share something we’ve been working on that’s close to my heart – our new email studio, the Fastest Planet. I’m excited to share something we’ve been working on that’s close to my heart – our new email studio, “The Fastest Planet...
If you can spare fifteen minutes to read this article, I will share with you my secret for building high performing teams. I’ve learned a lot in the last 25 years, working for leading brands, nonprofit organizations, and tech companies. In the last...
It has been 20 years since I’ve read Inferno, (thanks Prof. Rutigliano) and if it’s been twenty or more since you’re read it, let me remind you of the story’s denouement (you’re welcome Mr. Kern). After journeying through the burning circles of...
This post has been five years in the making. Today, I’m proud to announce that See the Stars has officially launched Victory Beachwear, a brand that will create beachwear that inspires self love, inclusion, and kindness. Our ambitious mission...